Published on : Friday, September 28, 2018
To celebrate its 100th anniversary in 2017, Capel Rugs is introducing two commemorative collections inspired by designs from its archives at the winter markets. Anniversary celebrations are planned for January 12 during the Atlanta International Area Rug Market, and January 23 at Las Vegas Market.
The first new collection — New Homestead — is a revival of Old Homestead, the first braided chenille rug ever made. Created by Capel Rugs in 1924, Old Homestead was selected for the World Floor Covering Association’s Hall of Fame in 1978.
In honor of Capel’s centennial, Old Homestead has come back to life in an assortment colors and an updated construction. Made in a new spin of fibers that mixes polyester, polypropylene and cotton, New Homestead is available in marble, vista, sundried red and fountain blue colorways.
The second new anniversary collection — Yorktowne — is an updated version of one of Capel’s best-selling braided rugs from the 1980s. Made in North Carolina, Yorktowne features a versatile rectangular shape that gives the colonial-style design a modern spin. Constructed with a sturdy wool blend, Yorktowne is available in green, blue, navy and red.
Cameron Capel, vice president of national accounts for Capel Rugs, states, “Yorktowne was a fantastic-selling rug in the 1980s, and our reps have been asking us to bring it back. Our anniversary provides the ideal opportunity for a revival of this longtime favorite. With Yorktowne and our other commemorative collection, New Homestead, we are saluting our past while also updating two very popular designs that are perfect for today’s spaces and lifestyles.”
Founded in 1917, Capel Rugs got its start when A. Leon Capel Sr. began fashioning the raw material from his Gee-Haw Plowline company into braids and sewing them into spirals to make reversible braided rugs. As sales grew, Capel discovered that nearly every family could use a good braided rug.
Mary Clara Capel, director of marketing, added, “There aren’t many manufacturers in the country who have been in business longer than us. Throughout our long history, our dealers — and our loyal consumers, who have been buying our rugs for generations — have been a cornerstone of our success.”
To mark the centennial celebration, Capel Rugs created the Capel100.com micro site to highlight the company’s legacy over the last 100 years.
At the Atlanta International Area Rug Market being held January 11 to 17, Capel Rugs will exhibit in its permanent year round showroom in AmericasMart, space 3-C-13. At the Las Vegas Market taking place January 22 to 26, Capel Rugs will exhibit in its permanent year round showroom in the World Market Center, Space A-133.
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