Published on : Monday, February 18, 2019
The Inside, a direct-to-consumer website offering fast-fashion for the home, has collaborated with Scalamandré, the decorative textiles and American heritage design house, on a new furniture collection that will be launching on Feb. 19.
Founded in 1929 in New York City, Scalamandré is best-known for helping Jacqueline Kennedy decorate the White House and for the Grand Curtain at the Metropolitan Opera House.
“Collaborating with The Inside is an amazing opportunity to show design enthusiasts at all levels that Scalamandré is evolving its business to address today’s consumers and how they shop,” said Chad Stark, president of Scalamandré. “By rescaling and recoloring a selection of iconic patterns, we’ve crafted an assortment that complements our trade-only offering and showcases our 90-year-old heritage brand to the digital marketplace.” Chad added further.
The collection includes exclusive colorways of six fabric designs from the Scalamandré archive, including the iconic Zebra print featured in the cult classic film, The Royal Tenenbaums. The prints can be paired with any piece of furniture on The Inside.
The partnership marks The Inside’s first foray into combining technology and design history in order to bring a brand well-known by interior designers and luxury clients to the home furnishings audience.
There will be 15 fabrics offered including beds, screens, chairs and ottomans.
Source: Furniture Today