Published on : Saturday, September 29, 2018
Leading mattress manufacturer Kingsdown has signed its first domestic licensing partnership with Biscayne Bedding International giving the company rights to sell all Kingsdown products throughout the state of Florida. Poised to expand its network of licensees, retail stores and manufacturing capacity, Kingsdown’s agreement with the Miami, Fla.-based bedding manufacturer marks the company’s first domestic licensing move. Moving forward, Biscayne Bedding will be known as Kingsdown South Florida.
The licensing agreement between the two companies is effective immediately and includes the entire Kingsdown product assortment. The agreement strengthens the company’s capacity in the Southeast along with Kingsdown’s Lakeland, Fla., facility.
Frank Hood, CEO of Kingsdown, says, “Biscayne Bedding is run by one of the most talented operators in the country. Our alliance with the company allows us to incrementally grow our footprint in the state of Florida. While other licensee organizations are currently in disarray, we see it as an opportunity in certain parts of the country where it makes more sense for an already established national brand like ours to team with strong local partners rather than create its own proprietary infrastructure.”
Biscayne Bedding was founded in 1949, and today is owned by Jan and Silke Wettergren who bought the company in 2011. The family-owned company supplies mattresses to sleep stores, traditional home furnishings retailers, interior designers, major cruise lines and more.
Jan Wettergren, CEO and president of Biscayne Bedding, added, “Kingsdown is such a well-known, notable brand within the mattress industry, and we’re thrilled to affiliated with it. The company has a rich history of manufacturing steeped in tradition, innovation, quality and entrepreneurship, which is very similar to our background. Our common cultures will benefit both of our companies for the long term.
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