Published on : Saturday, March 21, 2020
The brand Malouf that is synonymous with ensuring better sleep, recently won three American Package Design Awards from Graphic Design USA (GDUSA). Malouf was recognized in the CBD and Cannabis category for its CBD pillow packaging and the Private Label and Luxury categories for its private-label packaging projects. Malouf helps children in need sleep better.
When developing the CBD Pillow, Malouf’s graphic design and product development teams selected a product color that coordinates with the company’s existing product line. Both departments then chose an all-natural cotton package with button closures and a sewn-on patch to highlight the organic nature of the product. Finally, the graphic design team strategically placed all messaging on the packaging to cement a consistent product story.
Director of the Malouf graphic design department Olivia Godfrey explained, “We did a lot of research across industries to see how existing CBD products were portraying themselves. Our goal was to create something that appeals both to consumers seeking out CBD and those learning about its benefits for the first time.”
Malouf also received two American Package Design Awards for its mattress protector and pillow packaging, created for two separate private-label programs. Each packaging concept features a unique structure, sleek design and callouts that highlight the product’s premium features.
“With our Malouf product line, we continually push the envelope with packaging design and storytelling—but our innovation doesn’t end there, “ said VP of Sales Mike Douglas. “We bring the same energy and in-house creativity to our private-label and white-label programs. Ultimately, we seek to offer the best merchandising solutions in the industry to help our partners attract more customers and increase sales.”