Published on : Monday, August 26, 2019
Mohawk is underway with aggressive plans to expand the product offering and customer reach of its top-shelf Karastan brand by spring 2020.
And come the end of October, the company expects to finalize a key component of that strategy: the final relocation of its Karastan area rug production to Mohawk’s Northwest Georgia-based headquarter operations here.
Remaining at its original site, in Eden, N.C., will be manufacturing for high-end residential carpet, including Karastan-branded product, as well as commercial and aviation carpet, “which have been at that plant for quite some time,” Mohawk Home president Rocky Casteel.
In 2015, the company invested in moving its commercial and aviation carpeting production to the Eden, N.C., site “because we began making more and more of our Karastan rugs in Northern Georgia.”
The move allows for Mohawk to leverage its resources at headquarters for the new Karastan product offerings within the area rug category as well as expanded services and efficiencies for the brand.
Source: Furniture Today
Tags: area rug production, customer reach, karastan, Mohawk, Mohawk Home president, product offering, Rocky Casteel, spring 2020.
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