Surya expands its lighting category

Published on : Friday, September 28, 2018

Surya continues the aggressive expansion of its lighting category, bringing the total number of lamps in the Surya line to more than 600. Additionally, Surya is growing its accent furniture collection in both breadth and depth by adding 50 new pieces, including center, accent, nesting and side tables, as well as benches, stools and ottomans – for both indoor and outdoor use.

Surya’s latest lighting introductions include a considerable number of value priced lamps, offering more stylish options at entry-level and mid-level price points. The Surya team worked hard to incorporate direct customer feedback into the products – including the creation of a lighting design task force – to ensure the rapid development of highly relevant designs. Catering to its designer customers, the company has also added a wide array of lamps over 30-inches and increased the number of task and floor lamps in the assortment.

John Haste, senior vice president of business development at Surya, said, “Countless resources have been allocated to lighting from product development to customer service, inventory and merchandising. Our goal is to be as much of a destination for lighting as we are for rugs and textiles. Because of increasing efficiencies and focus on value across the pricing spectrum, over the past year, Surya’s aggregate pricing for lamps has decreased and we are able to pass those savings on to our customers, which is rare within the industry.”

In addition to offering value, staying in front of design trends is a paramount initiative at Surya. With an entire team dedicated to researching and anticipating trends, the new lighting and accent furniture collections touch on various styles, from updated traditional to modern to casual, and can be effortlessly coordinated with Surya’s rugs and textiles offerings, making it easier to pull rooms together.

Lynne Meredith, vice president of product development, added, “Consumers want their homes to reflect their personal style, and we have accessories in a wide variety of designs at every price point to make that possible. Our hardline accessories like lamps, art, mirrors, decorative accents and accent furniture, provide an easy way to bring style into a space without investing a lot of money. We want designers, retailers and consumers alike to think of Surya as go-to resource for coordinating accessories, regardless of their budget and style preferences.”

All of the brand’s latest introductions can be viewed by High Point Market attendees at the Surya showroom at Showplace 4100. All products displayed in the showroom will be ready to ship within the spring market season.