Amor Furniture plans expansion

Published on : Friday, September 11, 2020

Amor Furniture is gearing up to almost double its manufacturing capacity at N.C. The company has acquired the former John Glove Co. complex of buildings in Ramseur to complement existing production in Liberty and Ramseur. This move, which brings Amor’s manufacturing capacity to more than 100,000 square feet, accommodates strong growth over the past three years. Its current Ramseur facility comprises 37,000 square feet.

To support the expansion Amor Furniture will be hiring sewers, upholsterers, cutters, drivers, and office and warehouse staff. Amor President Spiro Laousis, a former U.S. Army military intelligence and psychological operations officer, founded the company in 2010 to meet the need of supplying his Mid-Atlantic chain for promotional furniture stores and Amor Furniture’s sister company, Casa Furniture, based in Virginia. Over the years, Amor Furniture has grown to keep pace with its expanding account base of retail furniture stores from New York to Florida.
One of Amor’s principal customers is AAFES, the Army and Air Force Exchange Service, which is the exclusive retail store for all the Army and Air Force bases worldwide. Laousis characterizes AAFES as “Walmart for the military.” Because of Laousis’ service and his connection with AAFES and military bases, the company markets and displays the “Made in USA” label on all upholstery made in its Ramseur and Liberty plants. Amor has gained the reputation of producing quality sofas and loveseats, at below market prices, and delivered on the company’s own trucks without using contractors in a timely manner.

“Political because President Trump’s tariffs have injected huge vibrancy and life in domestic upholstery manufacturing,” he said. “By leveling the playing field, the tariffs allow our Randolph county workers to compete with government subsidized low-wage Chinese furniture workers.

“Economically, the stimulus checks and $600 federal unemployment add on have created a spending spree for consumers who were sitting at home in quarantines on old couches. They simply have come out in droves to buy new ones.

“And finally, socially, the ‘buy USA’ support of our country theme is pervasive and persuasive. People want to buy local, buy American, buy domestic, and not spend a lot of money doing so. That spells a lot more business for Amor furniture and speaks to the vertical recovery that we hope is now well underway.”

Source: furniture today

Tags: American Home Furnishing Alliance, Amor furniture, furniture and accessories, interior design and furniture industry, sofa, US furniture market