Published on : Friday, August 11, 2023
Hooker Furnishings successfully expands portfolio with acquisition of Atlanta-based manufacturer. Hooker Furnishings has acquired BOBO Intriguing Objects, a lighting, décor and furnishings manufacturer that offers a variety of one-of-a-kind designs.
The move allows Hooker to expand its portfolio into lighting, accessories, textiles, and décor. BOBO’s management team and employees will continue to serve its customers from its headquarters in Atlanta, a release said. Financial terms of the acquisition were not disclosed.
“We couldn’t be more pleased to announce this acquisition which allows us to broaden our product diversity across new (to us) furnishings categories of lighting, décor, textiles and wall art,” said Jeremy Hoff, CEO of Hooker Furnishings. BOBO founder Mark Sage “is a true creative talent, and his products can be found at many leading retail companies as well as being specified by leading interior designers across America. We couldn’t be more pleased to have him and the BOBO team as the newest members of the Hooker Furnishings family.”
An avid collector of one-of-a-kind pieces, Sage founded BOBO in 2004, launching his new company at AmericasMart with 17 products, all of which were based upon unique found objects. Today, the line includes a broad selection of products including lighting, décor, art, mirrors and textiles, as well as indoor and outdoor furnishings. He will continue to lead creative and merchandising as senior vice president of merchandising for the BOBO division at Hooker.
“I am thrilled about this acquisition,” said Sage. “By joining forces with Hooker Furnishings, we will be in a great position to leverage our combined resources and expertise to create an even more dynamic company for our customers. I am confident that this move will lead to an expanded product assortment, enhanced marketing and technology capabilities and an even more improved customer support system. I am excited to embark on this new journey fueled by innovation, integrity, and shared success.”
BOBO will officially launch as a division of Hooker at High Point this October, with a new location inside Hooker’s showroom.
Source: furnituretoday.com
Tags: furniture and accessories, furniture industry, furniture USA, High Point Market, Hooker Furnishings, interior design and furniture industry, USA furniture
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