Published on : Wednesday, August 16, 2023
Luxury Living Group inaugurates its new, restyled Madison Avenue store, which first opened in 2013 on one of Manhattan’s most iconic streets. The New York City store embodies the group’s international expansion strategy to strengthen its position. This new initiative is a step to re-launch the Versace Home, Bentley Home and Luxence collections in the US market.
As a tribute to the Big Apple, this striking store makes an amazing comeback ten years later, to reinforce the company’s expansion and global positioning. The extensive structural and exhibition renovation project focused on the materials, the coverings, and the exhibition layout. Floorings, walls and ceilings were redesigned with a contemporary take. These breathed new life into the store enhancing its architectural features. Mirrored sliding doors and freestanding bookcases divide the space without marking defined boundaries. This creates a striking ambiance whose decorative elements change and set the mood for each context.
The boutique hosts a Visual Room showcasing all the samples. The display board fitted in the room not only provides access to exclusive digital content but also serves as a surrounding board for the collections displayed. This offers and overview of the latest products that includes the exclusive products designed by three of the brands that Luxury Living Group manages.
In New York, Versace Home showcases some of its iconic products inspired by the Maison’s criteria and strong heritage, such as the Medusa Trono chairs, the Goddess sofa and chaise longue, the Venus and Virtus armchairs, the Medallion coffee tables, the Stiletto sofa and sideboard and the V-Marble collection of tables and coffee tables. The Aeternitas chair, the V21 Signature composition sofa and the V-King bed complete the collection next to the La Greca lady desk. Alongside a color palette focused on white, black and gold, a splash of color is offered by the Pop Medusa armchairs.
The Bentley Home brand exudes sophistication and tradition, the epitome of the car brand’s identity that since 2013 is best exemplified by a number of key products like the Alford table and the Eastwood bookcase, the Ramsey bed and sofa and the Matlock coffee tables.
Finally, the cosmopolitan Luxence, LLG’s latest addition exhibits a selection of furnishings that merge the brand’s elegant design and versatile style with a modern and fresh twist, clean-cut lines and sophisticated finishes. Alongside the Jet Set, Pavilion and Moon collections are the Night Club, Maxime, Andy, Parsons, Liza and Avenue lines.