At Home is launching comprehensive private level collection

Published on : Tuesday, August 23, 2022

At Home is debuting with a range of products for kitchen, dining, entertainment, bedroom, entryway and outdoors. The home decors of superstore At home are launching a range of new products.

Honeybloom which is the name of new launches is positioned as a modern farmhouse collection. The Honeybloom encompasses rugs furniture, kitchen and dining, soft and hard home décor, storage and organization, seasonal goods, wall decor, lighting, candles and fragrances.

Chad Stauffer, president has stated that as they are growing with the business. The exclusivity of the products will help the business to focus in helping the customers only. The collection is currently been displayed in online and offline stores.

Recently At home has started working towards its nationwide expansion. They offer about 45000 home decor items that range from soft to hard home categories. The company is majorly concentrating on home decor elements. They have over 700 stores from where they are targeting a large amount of customers to work with.

Recently the company has opened their 250th store in Amherst, N.Y. This is their first location in the Buffalo market. The store is operating from July. The company is adding stores from last 11 months. The company has owned 16 units in last 2021. The company is also expanding rapidly from the beginning of 2022, especially from February 2022.

The company calls their major stores as the ‘second generation retail’. The company has 100000 sq ft units in high traffic nodes which is adjacent to other best retail companies. Lee Bird, Chairman and CEO have stated that the today’s milestone is a significant step toward their long term potential to grow the brand. The increase in market share and strengthening their market position is at utmost importance for them. Currently the company operates in 40 states.

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