Bedgear collaborates with Nebraska Furniture

Published on : Monday, July 1, 2019

BEDGEAR, the Performance brand of bedding, announced their expanded partnership with Nebraska Furniture Mart, bringing the M3 Launchpad to their Kansas City, Kansas location. The upgraded BEDGEAR Performance Sleep Shop provides customers with an integrative experience, centered on fitting each individual with a personalized Performance pillow and M3 mattress. To commemorate the new Performance Sleep Shop, Kansas City Royals infielders Hunter Dozier and Whit Merrifield will get personally fit for their own BEDGEAR products and meet with fans.


The remodeled space is designed with an ultramodern look-and-feel, reimagining the previous shop, which was installed in 2016 and has since become a permanent fixture of Nebraska Furniture Mart’s mattress gallery. As the first store to feature BEDGEAR’s M3 mattress, the Kansas City location is accompanied by the latest in omnichannel retail technology, including a futuristic sleep pod that takes users on a journey to discover their personalized fit. Consumers can then self-navigate through the easy-to-use “Build Your Launchpad” M3 wall, to choose their Independent Suspension to create their personalized fit bed.


“With the debut of the M3 mattress and its accompanying interactive retail environment in Nebraska Furniture Mart, the major retailer and smart home destination for the Kansas City-area is now also the destination for smart bedding,” said Eugene Alletto, Founder and CEO of BEDGEAR. “The world has evolved and now, so has the bedding offering at Nebraska Furniture Mart. Together, we’re now able to elevate the customer experience through BEDGEAR’s proprietary fitting process anchored in next-level personalization available exclusively with the M3 mattress.”


Beyond the M3, consumers can shop an assortment of BEDGEAR’s breathable bedding. This includes airflow-enhancing sheets, mattress protectors and blankets, as well as multiple Performance pillow series. The personalized fitting experience allows each shopper to select a Performance Sleep System comprised of all BEDGEAR’s layers for an optimal sleep environment.


“Nebraska Furniture Mart has become the central one-stop-shop for the latest technological advances in the home and we’re proud to extend that offering to our mattress gallery with BEDGEAR’s M3 mattress,” said Irv Blumkin, Chairman and CEO of Nebraska Furniture Mart. “Over the past three years, the BEDGEAR Performance Sleep Shop has elevated our entire store experience, helping to cater to a younger and more active demographic and we’re thrilled to continue to serve that Kansas City consumer with BEDGEAR’s most up-to-date experience for years to come.” Irv concluded.


Residents of the greater Kansas City area are invited to attend an event at Nebraska Furniture Mart located at 1601 Village West Pkwy, Kansas City, KS from 10:30 a.m.-12:00 p.m. on Wednesday, July 3rd for a chance to be one of the first to experience the M3. While there, guests will have the opportunity to meet with Kansas City Royals players Hunter Dozier and Whit Merrifield. The two will be available to sign autographs and take photos with fans.


Coinciding with the meet-and-greet event, Nebraska Furniture Mart will also be running a July 4th holiday exclusive ‘Buy More, Save More’ sales event with discounts on all BEDGEAR Performance products purchased in-store.


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