Published on : Saturday, September 29, 2018
Specialty mattress producer Classic Brands reports that it is expanding its reach into alternative retail channels by opening a showroom in New York in time for the upcoming Fall New York Home Fashions Market, Sept. 24-27. The showroom is in the 230 Fifth Avenue New York Market Center – one of the more highly trafficked showroom buildings in the city’s Flatiron District. It will give the company prime visibility to mass merchant and big box retailers.
The 1,500-square-foot showroom gives the company a prime location to showcase its diversified product lineup during a variety of New York-based markets, including NY NOW. The new space also provides Classic Brands 24-hour access to the showroom offering it flexibility in hosting retail partners for new product reveals and product development meetings.
“We see great opportunity to reach a different buyer than we typically see at the furniture markets in High Point and Las Vegas,” said Michael Zippelli, chief executive officer of Classic Brands. “The New York home shows attract many of the top retailers that we have on our punch list to partner with and continue to grow our brand. We continue to invest in innovation and talent to strengthen our product portfolio to establish Classic as a go-to supplier for unique sleep products that deliver our partners a competitive advantage in the marketplace.” Adds Michael
During the Market, Classic Brands will showcase a selection of its best-selling items including mattresses, pillows, mattress protectors, bed frames and furniture all designed to ship either flat packed or compressed. Classic Brands pioneered the boxed mattress concept and has unrivaled capabilities and scale in sourcing and supply chain from around the world.
Classic Brands’ showroom is located in Suite 1100 in 230 Fifth Avenue New York Market Center.