Published on : Monday, May 24, 2021
Scott Brothers Global’s (SBG) newly minted brand, Drew & Jonathan Home, continues to scale up with the debut of a new line of rugs in partnership with Mohawk’s Karastan marque at High Point Market in June. The Drew & Jonathan Home by Karastan collection is one of several new categories rolling out under SBG’s latest brand, and 20 original designs will be prominently presented for the first time anywhere in Karastan’s new showroom, located at IHFC Building D-443.
The Drew & Jonathan Home by Karastan collection showcases accessible luxury with artistically inspired designs, fresh colors and exclusive yarns. Featuring the luxurious finish of Karastan’s exclusive triexta fiber SmartStrand Silk yarn, each Drew & Jonathan Home by Karastan rug delivers a distinguished softness and built-in premium stain and soil resistance, as well as versatility and compatibility with other products designed by the brand’s founders and lead designers, Drew and Jonathan Scott.
“Each rug in the collection was designed by the brothers to deliver wide-ranging appeal” said Laura Aldrich, executive vice president, Licensing, SBG. “Rugs are a major part of our brands’ assortments because of how they can inspire and help our fans and consumers transform or refresh their spaces. Scott Brothers Global and Mohawk has seen incredible success since launching Scott Living and Scott Living by Karastan in Summer 2018, with more than 400 SKUs in the marketplace.”
Over the past year, SBG has been working closely with its most trusted licensing partners to bring Drew & Jonathan Home to retailers this fall. Last year, SBG announced its partnership with Hooker Furnishings’ HMI segment including Pulaski Furniture, Samuel Lawrence Furniture, and PRI brands—a license that will include furniture products for all Drew and Jonathan brands, with over 450 SKUS rolling out in 2021. Pulaski Furniture, SLF and PRI will feature their Drew & Jonathan Home and Scott Living furniture collections at their 220 South Elm St. showroom location in High Point.
News Source: https://www.furninfo.com/