Published on : Friday, April 9, 2021
E.S. Kluft & Company and Marshall Mattress together will unveil their largest introduction ever at 2021 April Las Vegas Market with more than 50 new models in four distinctive collections under the Aireloom, Kluft and Marshall Mattress brands. The two companies, owned by The Flex Group, joined forces last year as one organization, providing even more opportunities to offer their luxury mattress brands and best in class service throughout North America.
“For Aireloom, California lifestyle, culture, art and beaches, to name a few, are the main sources of inspiration for these new lines, which is based on the brand’s DNA,” said Magali Castillo, vice president of marketing for E.S. Kluft & Company. “And for Kluft and Marshall Mattress, we have created lines that embody each brand’s high-end luxury essence and attention to detail for the ultimate in comfort.”
Castillo added, “The introduction of these new collections is the culmination of nearly a year of development to assure we offer consumers the best handcrafted bedding products made with the highest quality natural materials.”
Aireloom collections inspired by the romance of California dreaming
The top-selling Aireloom Preferred Collection is revitalized in 2021 with three distinctive lines rooted in the brand’s 80-year California legacy of handcrafted design. Under the themes of Timeless Odyssey, Abstract Hues and Night Stars, the lines are designed to appeal to a broad range of consumers, whether they have a taste for a clean and modern look, an artistic aesthetic or a dramatic expression, inspired by Hollywood glamour.
Kluft national collection sets the standard for luxury and comfort
The new Kluft national collection includes nine mattress models, each featuring the patented Kluft Standard™ construction with all levels of firmness available. The collection is handcrafted with the finest natural materials such as cashmere, horsetail and organic cotton, individually inserted hand tufts and nested pocket coil systems for maximum pressure relief, extraordinary support and unsurpassed natural comfort.
News Source: https://www.furnituretoday.com/