Published on : Friday, November 20, 2020
Mattress manufacturer Eclipse International plans to introduce a proprietary, natural latex bedding line under the brand Natural Dreams Pure Talalay. The new brand is designed to fill a niche for an all-natural mattress line with GOTS-certified organic materials, and the collection will be priced to retail from $1,999 to $7,999.
“Our in-house research and development team has designed Natural Dreams to meet the demands of the discerning consumer who prefers a more natural product,” said Stuart Carlitz, president and CEO. “After several years manufacturing the Pure Bliss line, … we’ve decided to develop our own latex brand and give retailers and consumers a selection of all-natural options at a range of prices for a complete merchandising package.”
Natural Dreams will feature 100% natural Talalay latex, GOTS-certified organic wool and organic cotton components. It will offer Eclipse’s Wave-Tech, a latex sculpted with five zones to deliver more support to key pressure points.