Published on : Thursday, September 27, 2018
FOREMOST GROUPS, INC. announced it is launching a new indoor furniture brand called Craft + Main™. Craft + Main™ offers versatile, feature rich, multi-use furniture; skillfully crafted with distinguished design and creativity to meet the needs of today’s home environment. Craft + Main™ furniture will be exhibited in the upcoming Las Vegas Winter Market (January 18-22).
The introduction of Craft + Main™ brand marks a significant milestone in the 27 year history of Foremost Groups, Inc., as it’s the first time the direct manufacturing company launched a full-line of case goods furniture under their own brand. Craft + Main™ products are built to the highest quality standards, and designed with features that consumers will truly need and enjoy. Every Craft + Main™ piece is timeless, designed to complement any lifestyle and existing decor and enables consumers to create endless possibilities.
“Our complementing pallets and textures make for a unique experience and convey a sense of quality, style, and function. Our products are imbued with classic and modern inspiration found on our shores to far-off lands. Special attention went into the creation of our furniture – such as intriguing wood and metal combinations, exotic finishes and textures, and the clever use of new materials and technologies. Having our own manufacturing facilities and a highly experienced design team will make us a welcomed destination” said Jose De La Cruz, VP Product Design and Development of Indoor Division.
“Having Foremost at Las Vegas Market adds yet another dimension to our furniture portfolio,” said Craig Staack, vice president of home furnishings leasing for International Market Centers. “Their diverse product offering is appealing to a wide range of consumer design preferences and will complement furniture showrooms across the country. The breadth and depth of design lines is very impressive – we are thrilled to have them in Las Vegas.”
“Our goal with Craft + Main™ was to take our many years of experience as a design house and manufacturer (from the OEM side) and provide our customers an exciting product line of high quality residential furniture that is not defined by the room in which it’s placed,” said Tim Anderson, EVP Home Division. “Our value proposition is based on a manufacturing-direct value platform and represented through a channel of high quality retailers”.
Craft + Main™ will be available in the United States, and will be officially launched in January 2015 at the Las Vegas Winter Market (Showroom A-0904). Craft + Main™ will be supported by our strong domestic sales team and customer support center.