Published on : Monday, March 16, 2020
The Swedish brand Hem extends business in US with its second studio in New York’s SoHo neighborhood following the opening of its Los Angeles studio last year. Exploring the business potential in US, Hem plans to come up with another outlet. “New York has been our single most important market since Hem’s inception. It is a city filled with creativity and entrepreneurial ambitions and home to many architects and designers we admire,” said Petrus Palmér, Hem founder and CEO. “While it took some time to find the perfect space, SoHo was always a must for us, as one of the most walkable and visually striking parts of the city and center for so much of its design and creative leaders.”
Palmér said Hem, which is Swedish for “home,” began as a direct-to-consumer company in 2014 with a mission to create future design classics without compromising on quality, adding that the company’s new 2,500-square-foot New York studio is moving away from the traditional model and requesting visitors set appointments to see the collections and then purchase items for same-week delivery.
The studio will feature a rotating selection of Hem’s pieces such as its Kumo sofa, Last stool, Alle tables, and Touchwood and Udon chairs, while newly launched pieces such as the Max Lamb Max table and bench will be making their debut in the U.S. Hem said the loft space in New York, at 460 Broome Street, can be easily reconfigured for workshops, panels, and other programming. The brand said the new expansion follows a record year of sales, with a profitable turnover of $15 million in the U.S. in 2019, which doubled its figures from 2018. The company currently offers more than 400 products that are available in 34 countries.