Published on : Tuesday, May 26, 2020
Amidst the most challenging time due to COVID-19, High Point Market Authority decided to expand the Fall Market dates in an effort to spread out attendance and account for expected reduced capacity requirements for showrooms and buildings. Fall Market will now take place over 9 days from October 13 – 21, 2020.
In an effort to control the flow of attendees, buyers and industry members will be asked to select one of three, 3-day periods during the 9-day Market as their primary attendance dates during the online registration process. Domestic buyers and industry members have been divided into two regions based on the home state of their company headquarters. The regions breakdown was developed in partnership with the International Home Furnishings Representatives Association (IHFRA) to be sensitive to sales reps and typical regional territories. Those in Region A will be permitted to register for either Period I or II. Those in Region B will be permitted to register for either Period II or III.
The states breakdown for each region and the dates included in each period are outlined on the High Point Market website on the COVID-19 Updates page, www.highpointmarket.org/covid-19-updates. International buyers and media will be allowed to select from any of the three periods. Students passes will only be available during Period III. For all attendees, showroom appointments will be highly encouraged.
“We anticipate less restrictive guidelines for large gatherings this fall, but the need for increased safety measures will still exist. Although we have over 11 million square feet spread over 13 city blocks, likely allowing us to have upwards of 50,000 attendees on any given day, we want to be overly cautious and stay below that maximum each day so all guests feel safe and comfortable attending and visiting their favorite showrooms,” commented Tom Conley, president and CEO of the High Point Market Authority.