IMC announces AWAY, MALLEABLE and VERVE as TrendWatch themes

Published on : Friday, August 20, 2021

International Market Centers’ (IMC) has recently announced that its celebrated TrendWatch will explore three all-new trends – AWAY, MALLEABLE and VERVE – through introductions by High Point Market exhibitors in an immersive experience that is expanded for Fall 2021 with the return of an in-person market tour plus an image-rich pre-market webinar, trend vignettes and a digital flipbook of product information.

“IMC’s proprietary TrendWatch is the ultimate exploration of the product themes and innovations that will shape the design industry for the next season,” said Dorothy Belshaw, executive vice president and IMC chief customer and marketing officer. “It’s actionable trend education that prepares buyers for market, highlights trends while they are onsite and provides a guidebook for sourcing throughout the season.”

TrendWatch is curated by Julie Smith Vincenti of Chicago-based Nine Muses Media, who has 25 years of experience in magazine editing and home furnishings trends forecasting. The Fall 2021 trends are:


TrendWatch is going on vacation — and so are millions of consumers pumped up by post-pandemic wanderlust. No single destination or landscape reigns; instead, individuals, couples and families are crafting custom experiences that set course for all terrain types, from tropical oasis to desert retreat and all destinations in between. Find a casual backdrop of exotic patterns, low-tech craftsmanship and inspiring colors in AWAY, which also presents current trends in consumer discretionary spending.


The so-called red metals — copper, brass, and bronze — forge ahead in a masterful presentation of contemporary forms, traditional craftsmanship and authentic finishes. Warm, earthy and emitting a glorious glow, this season’s MALLEABLE workshops both past and present across a style spectrum that spans Art Deco to Modernism.


Enthusiasm, creativity and spirit abound in VERVE, a vibrant showcase that unites and inspires by way of dialed-up pastels, prismatic brights and glowing tech hues. VERVE tempts with colors primed for a subtle room refresh or a full-on reset. Design, decorate and stage with gusto and confidence this fall… VERVE shows you how.

“Weary, yet resilient, consumers move onward in search of joy, journey and reassurance,” explained Vincenti. “The fall edition of TrendWatch brings these needs and desires to life with three captivating trend stories: vibrant and inspirational VERVE, warm and earthy MALLEABLE and the pattern-packed, color-rich adventure of AWAY.”

TrendWatch is part of a robust slated of programming by DesignOnHPMKT by IMC – the voice of IMC’s High Point Market. The trends are influenced by consumer insights and creative intelligence from the interiors, fashion and consumer product arenas

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