IMC expands marketing, brand strategy and customer outreach teams

Published on : Saturday, October 31, 2020

International Market Centers (IMC) have significantly expanded its customer outreach, marketing and brand strategy teams to support the company’s rapid development of omnichannel solutions for the gift, home and apparel industries. The company-wide and customer-centric strategy includes the expansion of its buyer services and customer success teams as well as the creation of a new brand strategy team dedicated to supporting the launch of its Juniper suite of digital solutions.

“As IMC’s business transforms to include all channels of commerce – from physical markets to digital solutions – these organizational investments will help us engage more personally and effectively with our customers so we can better understand and meet their evolving business needs,” said Dorothy Belshaw, chief customer and marketing officer for IMC. “We are doubling down on IMC’s core mission – connecting buyers and sellers – by offering year-round opportunities for recovery and growth at both physical and digital markets.”

As a keystone of this effort, long-time retailer Mary S. Moore joins IMC as senior vice president omnichannel buyer engagement, reporting to Belshaw, with responsibility for strategic oversight of IMC’s buyer outreach across its physical and digital channels. IMC’s existing team of buyer services specialists, led by gift industry veteran Cindy Henry, will report to Moore and will double in size to support one-to-one buyer outreach on a broad scale, with continued focus on long-standing relationships with more than 75 national buying groups and thousands of key retail accounts in the gift, home furnishings, housewares and apparel industries.

“I’m excited to leverage my 25+ years of retail experience – both brick-and-mortar and ecommerce – to bring the voice of the customer to IMC and to accelerate engagement with IMC’s markets, both in-person and online,” Moore said. Moore has assisted IMC_di since February with the development of JuniperMarket, its B2B ecommerce platform, launching in early 2021, to help maximize the platform’s functionality for buyers. She also will continue to serve on the IMC_di leadership team with specific responsibility for digital operations.

“With the launch of Juniper, IMC now has a true omnichannel offering for our customers on both the buyer and seller sides of the industry,” Olson said. “Developing and aligning a dedicated Juniper brand strategy team with our existing physical market brand teams allows us to most effectively communicate the full value proposition IMC now offers.”

Additionally, IMC will expand its customer success team to ease vendor adoption of JuniperMarket as well as the full Juniper-branded suite of solutions for sales and marketing automation, data and customer management and B2B ecommerce websites. Headed by senior director Marisa Garcia, the team’s current responsibilities for account management, customer onboarding and customer support extend to include integration services to its overall customer success efforts.

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