Published on : Monday, April 20, 2020
IMC adopts alternative approach and converts High Point Market TrendWatch into webinar series. The free three-part webinar will be held on April 29, May 13 and May 27. International Market Centers is taking its High Point Market TrendWatch program online following the cancellation of the market’s spring dates.
Originally set to be presented live during market, the program will now take place in a series of 30-minute CEU-accredited webinars on April 29, May 13 and May 27. Webinar hosts will preview the three spring 2020 TrendWatch trends – Meadow, Aviary and Penthouse – through live online presentations and “flip-books” showcasing products reflective of each theme.
“In a time of social distancing, IMC is finding new ways to present relevant and compelling content to our buyers and suppliers,” said Dorothy Belshaw, executive vice president, chief marketing and digital officer for IMC. “This virtual showcase of colors, patterns and motifs that will influence future sales and consumer preferences will help our customers stay informed on product trends and position for business recovery.”
“TrendWatch opens the decade with trends that highlight new hues, patterns and inspirations, and also builds on themes from past seasons,” said Smith Vincenti.