Published on : Tuesday, August 6, 2019
The Inside, a direct-to-consumer website offering fast-fashion for the home, is launching its first sofa collection.
“As the place where decorating starts, the sofa is the centerpiece of the home — it’s highly considered, but because of the limitations faced by many retailers, often drab and uninspired,” said Christiane Lemieux, co-founder and CEO of The Inside. “Rather than have our customers settle for a decision among a sea of gray, we want to give them the ability to express and celebrate their personal style, starting with the sofa.” Christiane added further.
Lemieux said that from the sleeper to the sectional, more than 600 options are available, from modern to traditional and maximalist to bohemian.
Each sofa is made from scratch and shipped within three weeks. The selection and rapid delivery are made possible because of The Inside employs digital printing and made-on-demand manufacturing, according to Lemieux.
The Inside’s sofa collection is available in the brand’s more than 100 fabrics for personalization across six frames.
Source: furniture today
Tags: Christiane Lemieux, co-founder and CEO, direct-to-consumer website, fast-fashion, first sofa collection, introduction, The Inside