Published on : Saturday, September 29, 2018
For over 35 years, KAS has prided tmeselves on being one of the industry’s leading suppliers of innovative and fashion forward rugs.
KAS Rugs recently announced a partnership with the fun, free-spirited and coastal lifestyle brand, Hang Ten. This new license brings a refreshing young vibe and diversity to the KAS line. With Hang Ten’s philosophy being “fun in the sun,” KAS is thrilled to be jumping on board with such an established and well-recognized surfing lifestyle brand.
“We are incredibly excited to launch the Hang Ten rugs after an exciting product development process. Hang Ten adds a new branding twist to our licensing mix and reaches an untapped customer base for KAS. We are looking forward to working closely with the Hang Ten and Jewel Branding teams to spread this fun-loving brand into homes across the US,” said Santhi Yarlagadda, Vice President, KAS.
Founded in 1960 in California, Hang Ten and its signature footprint logo is currently licensed in apparel, swimwear, sunglasses, footwear, outdoor recreational products and most recently fashion bedding. Via Jewel Branding, Hang Ten continues to seek expansion of its portfolio of surf-and-sun lifestyle designs into a variety of home categories, including rugs, home décor accessories, furniture and tabletop. With over 2000 retail partners worldwide and over a billion dollars in retail sales, Hang Ten continues to expand the brand’s footprint extensively and has reached global success in many countries including: United States, Canada, Mexico, Brazil, Hong Kong, Korea, Taiwan, Japan, China, Singapore, the Philippines, Malaysia, South Africa, and more.
“Given the rapid growth of Hang Ten in multiple categories, we felt the timing was right to enable our customers to experience the brand throughout their homes, making Hang Ten a true lifestyle brand,” said Marc Setton, CEO, Hang Ten. Added Ilana Wilensky, VP, Jewel Branding: “The brand is synonymous with beach and outdoor lifestyle which translates very well across many home categories.”
This summer, KAS is launching 3 Hang Ten Rug Collections:
• Palm Beach