Published on : Friday, September 28, 2018
KAS Rugs recently announced that it is building on its “Live in Style” marketing approach this Fall by partnering with interior and product designer Libby Langdon. The manufacturer is unveiling Langdon’s new licensed collection of transitional hand- and machine-made rugs and pillows at the High Point Market and has set a pair of special events to celebrate their new partnership.
Santhi Yarlagadda, vice president of business development and eCommerce at KAS, says, “We’re thrilled to be bringing Libby’s vision in the area rugs and pillows category to Market. Our goal with this new partnership is to broaden our reach with retailers and designers. Not interested in simply adding a celebrity name, we were after a hands-on designer with real credibility on the product side. We are very excited to have found exactly what we were looking for in Libby. Her understanding of how consumers want to live today and her well-established relationships in the trade truly set her apart.”
Comprised of handmade, machine mades and pillows, all the new products are designed to cross-merchandise with Langdon’s ever-growing constellation of licensed products for a variety of leading design-focused companies including Crystorama, Bradburn Home, and most recently, NorthCape. Her new outdoor rugs for KAS previewed this summer at the 2017 ICFA Preview Show in the NorthCape showroom to great response from retailers.
The full outdoor collection is being unveiled next month at the Casual Market in Chicago, while the entire collection or rugs and pillows will be shown for the first time in High Point. Market-goers can look forward to the elegant though casual aesthetic for which Langdon is known, with products encompassing handmade and machine-made rugs in multiple patterns and colorways and a collection of artisan throw pillows.