Kingsdown continues expansion in China

Published on : Saturday, September 29, 2018

Kingsdown recently marked a significant milestone in its continued expansion in Asia with the opening of its 100th store in Shijiazhuang, China. The store is part of Kingsdown’s ongoing licensing partnership with Asian-based bedding producer and retailer Roth Bedding Technology International Limited.

The new 2,260-square-foot store, located in the capital and largest city of North China’s Hebei Province, puts Kingsdown on track to have a minimum of 135 stores open in China by the end of this year and solidifies the company’s strategy to have 500 branded stores open throughout China by 2020. Currently, Kingsdown branded stores are in 58 cities.

Roth and Kingsdown joined forces in 2015. Since then, the partnership has increased the number of Kingsdown branded stores throughout China, capitalizing on the country’s appetite for the American brand’s luxurious style and handcraftsmanship.

Frank Hood, president and CEO of Kingsdown, said, “Our business in China remains strong and continues to flourish, and we couldn’t be happier to hit this important milestone. Our ongoing strategic partnership with Roth has been instrumental in the growth and success of the Kingsdown brand in China. The entire Roth team are experts in the market and their leadership and direction have been invaluable.”

In addition to its continued growth in China, Kingsdown recently opened a second store in Ho Chi Minh, Vietnam, which is part of the company’s ambitious growth strategy throughout Asia. The company’s expansion in Asia coincides with Kingsdown’s continued growth in the U.S.

Roth Bedding Technology International Limited is based in Hong Kong. The company is a leader in distribution platforms and retail, providing both their partners and Chinese consumers a full-service company that offers quality products.