Published on : Thursday, September 27, 2018
Bedding producer Kingsdown who is in the list of top fifteen has signed a licensing agreement with Chinese bedding producer and retailer Roth Trading Technology International Ltd. to open 500 stores in china over next five years.
The move will position Kingsdown as the largest luxury mattress brand sold in the world’s fastest- growing consumer market, kingsdown official state. “We have enjoyed a fantastic reception in China over the past few years but saw an even greater opportunity to really capture the country’s luxury consumer,” said Kingsdown President and CEO Frank Hood. “This partnership with Roth Bedding is the boldest relationship ever entered into by our company and we are thrilled to have found an organization that enjoys an equally ideal reputation for their attention to detail, high quality and service.” He added.
Officials said 65 stores open in China are slated to open this year. Two celebrated grand opening this year. Under the terms of the agreement, the stores will only carry Kingsdown bedding and furniture products manufactured by Roth, using the same quality standards that are used in the United States, officials said.
Source: Furniture Today