Luft revives their brand with new a name: LuuF

Published on : Monday, June 15, 2020

Luft is a successful direct-to-consumer brand which has recently relaunched with a brand new name – LuuF, is generating a strong sales that provided a $30,000 donation to the First Responders Children’s Foundation, the company said, which is obviously quite satisfactory for a company.

The LuuF launch represents a rebrand of Luft, the hybrid boxed bed brand from Top 10 bedding producer Symbol Mattress. Company officials said LuuF better reflects the pronunciation (loof) of the name and the new logo visually conveys a better sleep message.

Launching LuuF during a pandemic, with the unprecedented retail business conditions that it brought about, presented both a challenge and an opportunity, said Symbol President Mike McQuiston.

Nicole Slinger, vice president of specialty sleep products, said LuuF’s May sales broke records for the line. She said the company expects sales to increase through the summer selling season, making it possible for additional donations to the First Responders Children’s Foundation and its COVID-19 Emergency Response Fund.

“LuuF is all those things, non-toxic, sourced and made in the U.S. and offers a fit for every member of the family with Little Luuf for children,” she added further. “It’s available in-store for rest test, and you can purchase through the retailer or online to be shipped to your home.” Nicole concluded.

Source: Furniture Today

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