Published on : Friday, July 10, 2020
Furniture and bedding industry brand Malouf is happy to announce that they are happy to receive a positive response from the recently launched Salt Flat furniture line at High Point Market. Last month Malouf unveiled Salt Flat furniture line at High Point Market, which received a positive response from the company’s retail partners. The comprehensive furniture collection consists of hundreds of products, ranging from living room sofas and sectionals to bedroom dressers and nightstands to dining room chairs and tables.
“Retailers were so excited about the Salt Flat™ line at High Point. They loved the high-end feel and impressive construction of the products,” said Eric Holmstead, national sales manager for Malouf™. “We received valuable feedback from our partners that we’ll bring back to our product development team to keep enhancing and adding on to the Salt Flat™ collection.”
Katy Law, owner of Sweet Dreams Mattress in North Carolina, commented, “Salt Flat™ is the furniture line we’ve been waiting for. It has a natural feel and designer look, and each piece tells its own story. The upholstery line is on point with the style and comfort, and having the option of performance fabrics is a huge selling factor.”
Malouf will continue to showcase Salt Flat furniture at industry trade shows, including the upcoming Las Vegas Market. From August 30 through September 3, market attendees can visit the Malouf showroom in B1350 to explore the company’s new furniture in addition to other product releases, which will be announced at a later date.
Malouf acquired Salt Flat in April 2020 to expand its brand expertise in the home furnishings category. As of right now, Salt Flat products are offered through Malouf’s container direct program, with other inventory options available in the future.