Malouf introduces new augmented reality feature on website

Published on : Wednesday, September 28, 2022

Malouf has added an augmented reality feature on the website that will allow the customers to mix and match furniture pieces like bed frames, adjustable bases and headboards. Malouf retail partners can therefore utilize this tool to highlight product variety and help customers build their ideal sleep system.

“Furniture is a category that we expect to see continued growth and success,” said VP of National Sales Jesse Gibbs. “With this steady demand, we developed a web feature that makes it easier for retailers to sell furniture in their stores. It also helps them cross-sell an upholstered bed with a mattress to increase their overall average order value.”

To build the augmented reality feature, Malouf’s 3D digital artists created detailed renderings for each furniture piece. The 3D team then handed these renderings to the company’s software engineering team to be developed and customized for the website. The goal was to provide an interactive experience that lets customers preview the scale, style and color of the furniture.

“Over 30 percent of consumers use augmented reality because they want to visualize products in their space before making a purchase,” said Ashlee Willes, brand manager at Malouf. “Our AR feature is a great way for retailers to engage with customers and assist them in creating a unique sleep setup.”

Malouf retail partners can see this new feature in action by visiting their page and scrolling to the bottom of the page.

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