Published on : Friday, September 28, 2018
At the Las Vegas Market, Malouf boosted its luxury bedding offerings with the release of 600-thread count Supima Cotton sheet sets at Las Vegas Market. The new line of Supima premium sheets and pillowcases will replace the company’s 600-thread count Egyptian Cottons sheets.
Malouf CEO, Sam Malouf said, “Supima is made from the top one percent of the world’s cotton, and it has everything people look for in high-end bedding. It’s incredibly soft and strong, and it doesn’t pill. We’re offering a price point that’s highly advantageous to our retail partners, so they can, in turn, provide more luxury and value to their customers.”
Malouf’s Supima Cotton sheets are made of single-ply, 100 percent American-grown extra-long staple cotton and feature a sateen weave that creates a beautiful drape and lustrous sheen. The company crafted the new sheet sets with oversized dimensions and extra-deep pockets to accommodate thicker and pillowtop mattresses, as well as mattresses on adjustable bed bases.
Mike Douglas, VP of sales for Malouf, shared, “Like Malouf, the Supima brand is dedicated to unquestionable quality, style and luxury, so this new direction in high-end bedding makes perfect sense. We created these sheets knowing that people would love the feel, the breathability, and the long-lasting elegance. They come with our five-year warranty and the confidence that they are always made of authentic American-grown, extra-long staple cotton.”
The new Supima sheet sets are available in Queen, King, Split King, and California King sizes in four colors: White, Smoke, Flax, and Charcoal. Pillowcase sets are also available in the same color options in Queen and King sizes. Twin, Twin XL, Full and Split Queen sheets sets are available in White only.