Malouf launches new line of pillows and duvet set

Published on : Saturday, September 29, 2018

At the recently concluded Las Vegas Market, Malouf unveiled its ActiveDough pillow line, which offers a new foam formula and an opportunity to give to charity. The truly unique ActiveDough foam offers the quick-response feel and superior support of latex foam as well as the just-right cushion and contouring relief of memory foam.

Sam Malouf, CEO of Malouf, said, “The ActiveDough pillows are unlike anything you’ve felt before. They have a fast response like latex, but contour to curves like memory foam. It’s an ideal middle ground feel between two favorite pillow technologies.”

The new pillows are available in Queen and King sizes and feature Malouf’s Zoned Technology design for ideal neck support, include a moisture-balancing Tencel cover, and come in five infusion options: lavender, chamomile, peppermint, bamboo charcoal, and gel.

The lavender-, chamomile- and peppermint-infused pillows come with a spritzer bottle of essential oil spray for scent enhancement. These pillows also raise funds for a good cause. Every aromatherapy ActiveDough pillow purchase results in a $5 donation to the Malouf Foundation’s efforts to fight child sex trafficking and provide after care for survivors.

In addition to the new pillow line, Malouf also launched its Woven Rayon from Bamboo Duvet Set. The new duvet set is made of soft, silky fabric ideal for sensitive skin and features Malouf’s patent-pending Duv8t fastening system. This exclusive connection system includes eight ties at the corners and sides for a secure fit and neat look. Woven comforters from Malouf feature eight duvet loops to pair perfectly and enhance comfort, beauty and style.

The duvet sets include one duvet cover and two shams and are available in King and Queen sizes with six color options, including Ash, Citron, Driftwood, Ivory, Rain and White.

Mike Douglas, vice president of sales for Malouf, said, “Rayon from bamboo sheets continue to be a top seller for their exceptional softness and advanced temperature regulation. The new Rayon from Bamboo Duvet Set delivers the same softness and comfort with great style and the neat, clean look the Duv8t system offers. It solves the irritating problem of putting luxury linens on your bed, only to see them sag and gap around your comforter.”