Published on : Friday, August 28, 2020
Malouf, one of the bedding and furniture specialists is now expanding its portfolio with the launch this week of seven entry-priced bedroom RTA products under the Weekender line. The upholstered headboards and beds will debut at the 2020 Las Vegas Market. To build on their successful furniture expansion, Malouf is launching seven new furniture items under the Weekender line. Each new piece was designed to meet the current industry demand for entry level pricing, easy shipping, and elevated style. The new ready-to-assemble furniture has an opening price point at $299.99 for an entire upholstered bed or $89.99 for a headboard.
Product Development Manager Ryan Carlisle said, “Customers want RTA furniture because it’s affordable and accessible. We’ve put our efforts into making a line of beds and headboards that will work for many different customers and their unique style.”
The Weekender Gale and Reed Upholstered Headboards are an easy addition that elevate a customer’s bedroom. With a mid-rise height, they work in every space without being overwhelming, and the four colors match any décor.
The all-steel Weekender Miller and Taylor Metal Headboards embody simple style with a classic, matte-black finish. Designed to attach directly to the Weekender Modern Platform Frame, customers can completely upgrade their bedroom furniture at an unbeatable price.
“We’re really excited for these new products. They’ve got the benefits of a Malouf™ product, with our warranty program, customer service, and fast shipping, but offer huge value to customers,” said Eric Holmstead, national sales manager. “This is a great opportunity for our accounts to reach a more price-conscious shopper. Based on the market trends, this is just the beginning for Weekender.”