Published on : Saturday, February 18, 2023
Malouf Home unveiled a variety of latest products at the Winter Las Vegas market. They introduced new products from three distinguished brands namely, Malouf Home, Salt Flat, and Weekender. “We had a great show at Las Vegas Market. Traffic was up, and it’s always great to see so many of our retailer partners in person,” said Eric Holmstead, president of Malouf. “Our focus this year is providing the right product at the right price, and we showcased this through Salt Flat, Weekender, and Malouf launches.”
Malouf added to their comprehensive pillow lineup by combining two of their most popular features: the unique shoulder cutout and innovative ActiveDough. The Shoulder Zoned Gel ActiveDough Pillow has responsive memory foam infused with a heat-dissipating cooling gel and a shoulder cutout that helps align the neck and spine. It’s the first of its kind in the ActiveDough family and was designed to appeal to the 74 percent of people who are side sleepers.
Jesse Gibbs, vice president of national sales, said, “We were really excited to show additions to our Salt Flat inventoried assorent. Ordering container-direct doesn’t work for all stores, so this will help get the right product into stores and then into customer’s homes.”
Not only did Malouf update the Salt Flat showroom, but they also added new space to display Weekender products to preview the seating, living, and accent pieces in the assorent. Recent arrivals to Weekender include ready-to-assemble wood and upholstered beds, as well as a variety of new sofas. Like the Salt Flat items, these will also be available to order in the second quarter.