Motherly introduces Storkcraft’s expertise to launch nursery furniture

Published on : Friday, December 13, 2019

Lifestyle brand Motherly, recently partners with Storkcraft and introduces the new line of nursery furniture. The companies are bringing their expertise together to develop an exclusive line of nursery furniture which they describe as “designed for the modern mother’s lifestyle and sophisticated taste.” The line will launch in 2020 online and at select brick-and-mortar retailers nationwide.



“We know that mothers want fewer, better, beautiful things – especially products that can grow and evolve with their families,” said Jill Koziol, co-founder and CEO of Motherly. “This collaboration, developed with insights from our community of millions, allows Motherly to take what we’ve known about modern families’ unique preferences and deliver it in a collection that is sure to inspire and delight.”


Nursery brand manufacturer Storkcraft has been in business since 1945 and over the years they have received appreciation for the line of nursery furniture. The brand even won the 2018 and 2019 Women’s Choice Award for America’s Most Recommended Baby Furniture for presenting fabulous collection. The company said that the partnership represents an important step in its focus on designing products for today’s young parents.


“We are excited to be the exclusive juvenile furniture partner of Motherly,” said Adam Segal, president and CEO of Storkcraft. “As the industry leader in baby and kids’ furniture, Storkcraft is passionate about offering a variety of safe, stylish and innovative products that resonate with today’s moms. Motherly’s unique ability to speak to today’s moms has allowed it to grow and nurture an organic, loyal and engaged community.”


“As a lifestyle brand that inspires millions of mothers digitally, it is an honor to bring the Motherly experience to the homes of our readers and viewers,” added Liz Tenety, co-founder and chief digital officer of Motherly.




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