NAHFA’s New Datalink Standardizes Product Data

Published on : Thursday, September 27, 2018

Wednesday, February 11, 2015: The North American Home Furnishings Assn. is launching a service that it said will allow home furnishings retailers to access supplier product data in an easy, standardized format they need to compete with e-commerce giants.

Product suppliers in any home furnishings category can use their system to use their product catalogs digitally standardized for free, regardless of the size or format of existing files. NAHFA said the datalink already is loaded with hundreds of thousands of Home Furnishings, SKUs including area rugs, accessories and several furniture catalogs. Retailers will be able to stream their suppliers’ product data for “a nominal monthly fee based upon the amount of product SKUs needed,” the association said. The program is available to all retailers, but NAHFA members will receive a discount.

NAHFA Data Link will automatically update supplier catalog data, eliminating discontinued products and introductions as they become available. “a game-changer for home furnishings retailers,” commented Sharron Bradley, NAHFA CEO. “This will help level the playing field between brick-and-mortar retailers and e-commerce giants.” He added.

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