New boxed bed brand: Gino by Magniflex

Published on : Friday, August 28, 2020

Italian mattress manufacturer Magniflex launched a new bedding brand – Gino. The vacuum-packed mattress, which targets younger, price-conscious consumers, makes its debut at the market here.

“Gino is a completely new brand for us, designed to target younger consumers who want a certain style and cachet at more modest price points,” said Billy Curtright, national sales manager for Magniflex. “Always monitoring consumer trends and analyzing our product line, it was time to add a model to our portfolio to reach the Millennial consumer, a large population that is rapidly emerging as key target customer for the next 40 years. Gino is the culmination of this strategy as it fills both a price and style gap in our offering.” Billy added further.

Gino will feature its own branding and a coordinating website designed to capture sales from Millennial consumers, a target growth area for the company.

Gino is a single mattress offering. It comes in a 10-inch profile and medium comfort level. The mattress is constructed with the company’s signature memory foam and waterlatex. A silver Coolmax fabric cover provides cooling and restorative qualities, making the product both durable and comfortable. The mattress will be shipped in what is similar to a spaghetti box, keeping to what the company called its Italian roots and playful personality.

The collection will be on display at Magniflex’s World Market Center showroom, C-1532.

Source: Furniture Today

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