Published on : Wednesday, August 12, 2020
One of the leading floor covering and home accents manufacturers Nourison is all set to host a virtual summer market on August 18, 2020. The virtual market is designed to connect with Nourison dealers and interior designers who are unable to attend Atlanta or Las Vegas Market. Nourison will also be showing at Atlanta and Las Vegas Markets.
The hour-long Zoom session will start with a short business discussion, followed by a designer chat with David Santiago of Casi Santi Interior Design. Nourison will then preview new introductions for area rugs, carpets and home accents. Nourison will support the virtual market with digital communications via e-blasts, landing pages, online catalogs, imagery and videos. The live session will be recorded and made available on www.nourison.com/summermarket2020 to anyone not able to attend the live session.
“Hosting a virtual market allows us to safely connect with customers that we can’t see in-person and also allows us to connect with customers that normally do not attend markets” said Andrew Peykar, president at Nourison. “After receiving so much positive feedback from our Spring Virtual Market, we knew this was a format that we needed to continue hosting.”
At the summer markets, Nourison will be introducing over 100 new products, including the hand-knotted, Tibetan-inspired Plateau area rug collection, with textured stripes in an earth tone palette. New designs will be added to Prismatic, Starry Nights and kathy ireland Home Malta area rug collections. Prismatic styles will feature abstract painterly designs in multicolor and seafoam/silver colors. Starry Nights, with Nouri-Guard fiber protectant, will include intricate floral patterns enhanced with a vintage fade technique, in blush, blue and grey tones. The kathy Ireland Home Malta Collection will introduce new designs with classic Persian motifs and vintage style in blue, grey, beige and ivory.
Nourison will continue to take precautionary measures against the spread of COVID-19 by having hand sanitizer and antibacterial spray on-hand, having attendees remain 6 feet apart, and providing attendees with customized Nourison masks.