Online retailer Wayfair names Englebardt as head of brand planning

Published on : Saturday, September 29, 2018

In this newly created role, Englebardt will apply consumer knowledge and insight to set the creative strategy for Wayfair and the company’s lifestyle brands, AllModern, Birch Lane, Joss & Main and Perigold.


Prior to joining Wayfair, Englebardt was the VP of brand planning at Bai Brands, a beverage company with a line of low-calorie soft drinks. He has also served as a strategic planning director at MullenLowe, a full service integrated advertising agency, with clients ranging from the hospitality industry to the financial sector.After earning his undergraduate degree in journalism and advertising from the University of Colorado Boulder, Englebardt went on to receive an MBA from Boston College’s Carroll School of Management.


Wayfair employs more than 9,700 people and has operations throughout North America and Europe.


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