Published on : Tuesday, February 2, 2021
Porro changes address in the Big Apple, and relaunches its partnership with the prestigious architecture, interior design and decor studio WCA West Chin Architects & Interior designers. Five years after the opening of West NYC HOME, the innovative exhibition space designed as an open-space home overlooking Fifth Avenue, the new multi-storey showroom West | Out East opens its doors a short distance away, at the intersection with 20th Street: a spectacular duplex on the 2nd and 3rd floor of an impressive building in Midtown, in the new design hub that is being created in this area next to the Empire State Building.
Day and night environments, where the high quality of Porro systems and collections meets the soft elegance of Living Divani sofas and armchairs, are displayed along a path that is incredibly rich in views and new settings: the walls, entirely covered by systems, seem to disappear and the furnishings become architecture, in a space where ‘bespoke’ is the keyword.
Not far from the beating heart of business and from the WCA headquarters, the showroom aims to attract, on the one hand, all the clients of the studio, who are offered the opportunity to see the products that will become part of their future homes, and, on the other hand, the world of New York architects and developers, who can rely on an extremely varied and comprehensive catalogue production and, at the same time, on the strong bespoke service of the brand.