Published on : Saturday, September 29, 2018
Bedding producer Restonic is hosting a Facebook contest that features mattress licensee partner Biltmore.
The promotion, hosted @RestonicBeds on Facebook, from Aug. 13 to 24. The winner will receive a queen Biltmore mattress.“Biltmore fans aren’t shy in their adoration of the Vanderbilt story – and all things Biltmore,” noted Julia Rosien, Restonic’s brand director. “Restonic is eager to engage with those fans and hear their own stories of how they prioritize – and luxuriate in – their The promotion gives Restonic a way to tell the growing Biltmore social media community about the new line of Biltmore mattresses, she said “She said the contest “affords us the opportunity to participate in conversations with today’s digital-minded consumer about the very important role a quality, supportive mattress plays in their sleep health – and overall health.”
The hashtag for the promotion is #BiltmoreSleep.
Restonic, which exhibited at Nationwide Marketing Group’s PrimeTime show in Las Vegas earlier this month, recently hosted a teaching webinar for Nationwide retailers who plan to participate in the event, which can boost inbound marketing goals like brand awareness and lead generation, Rosien said.
Biltmore officials said they are excited about their partnership with Restonic and about the social media opportunities that partnership affords.
“The Vanderbilts were all about extending hospitality and comfort to their guests,” said Tim Rosebrock, vice president and general manager, Biltmore Licensed Consumer Products. “We are very excited about this new partnership with Restonic that will allow us to do that with our guests across the country.” Tim added further.
“This is a great opportunity to generate even more excitement around our new partnership in social,” added Donnette Miller, director of licensing for Biltmore Licensed Consumer Products. “Restonic has done an excellent job leading the collaboration and creation of this campaign. We look forward to seeing the effectiveness and reach of these efforts.” Donnette concluded.