Samsung collaborates with Ronan and Erwan Bouroullec for new model

Published on : Monday, July 1, 2019

Samsung’s latest version of The Serif TV blurs the lines between furniture, technology and art.

Samsung worked with Paris-based designers Ronan and Erwan Bouroullec for the new design, which is “defined by a single frame and drawing inspiration from the simple elegance of typography” and “forms a distinct ‘l’ shape,” the company said.

The designs of the Bouroullec brothers are featured in museums such as the Musée National d’Art Moderne in Paris, the Museum of Modern Art in New York and the Art Institute of Chicago.

The Serif TV was introduced in 2016, and the latest version includes features such as Bluetooth technology that allows users to play music directly from their smartphones to the Serif TV as well as QLED picture quality. It can also serve as artwork, displaying photographs, design patterns and photos.

Additionally, the Serif’s Ambient Mode can display information such as the time, forecast and headlines. Ambient Mode also features a Bouroullec Palette, offering users 10 palettes — two patterns (Fabric and Leaf) in five different colors.

Source: Furniture Today

Tags: designer, Musée National d’Art Moderne, Ronan and Erwan Bouroullec, Samsung, Serif TV