Published on : Saturday, May 30, 2020
Serta Simmons has decided to exit their presence in Las Vegas Market due to COVID-19. They have chalked out a plan to run a virtual trade show from its campus to launch key new bedding lines this fall.
SSB said its two “significant product innovations” are an updated Serta Perfect Sleeper line and the relaunch of the Beautyrest Silver line as the new Beautyrest Harmony line.
“We are excited to unveil our strongest product launches ever at this price point in a unique and differentiated way that prioritizes the health and safety of our employees, customers and partners, while providing an unforgettable product launch experience,” said Derek Miller, chief sales officer for Serta Simmons Bedding.
The professionally produced virtual tradeshow will include a live session, as well as individual product line videos and other resources that can be customized and utilized by SSB’s customers at their convenience.
Source: Furniture Today
Tags: campus, chief sales officer, Derek Miller, exit, Las Vegas Market, new bedding lines, planning, Serta Simmons Bedding, virtual trade show