Shifman brings updated Pure Comfort collection

Published on : Monday, April 8, 2019

A time-tested and time-intensive bedding production process gets star billing in Shifman’s updated Pure Comfort collection. It’s all part of Shifman’s commitment to give its consumers top-quality sleep sets, officials said.


The Newark, N.J.-based bedding independent, known for its craftsmanship, is bringing its Sanotuft production process to the new Pure Comfort collection, which is being during this week’s High Point Market.


Company officials said the new natural latex line, retailing from $2,649 to $4,299, will be made with the company’s exclusive Sanotuft technique. That is a hand-sewing process which produces a smooth, buttonless tuft that eliminates shifting and bunching.The new Pure Comfort line maintains the traditional two-sided construction that is a hallmark of the Shifman line and is now uncommon in the bedding marketplace. Shifman officials said that design gives consumers a more comfortable and durable sleep set.


The line also features improved aesthetics, provides a more luxurious feel and is free of polyurethane foam, a selling point with some consumers.


“The way we approach product development is to build the best product in any category,” said Bill Hammer, Shifman’s president. “The Pure Comfort collection accomplishes that goal and complements the uniqueness of all of our product lines. I look forward to presenting this line to our existing and prospective retail partners and to seeing their reaction to it.” Hammer added further.


Shifman is presenting this collection on its new and improved Shifman PowerMotion and PowerMotion Plus adjustable bases, designed to give the company stronger entries in the rapidly growing adjustable bed base category.


The new bases will give Shifman dealers superior adjustable bed bases, officials said. The new bases have been upgraded to now feature an 850-pound weight capacity and offer “all of the latest high-tech components,” including a new back-lit wireless remote with flashlight, a one-touch “flat” button and an “anti-snore” feature, Hammer said.


The Shifman PowerMotion adjustable bases offer buyers the option of customizable legs from 6 inches to 10 inches in height. Shifman is also highlighting its updated starting beds within the American Heritage collection of luxury mattresses, which now offer plusher and more luxurious looks and feels with the addition of a new knit fabric, Hammer said.


Shifman’s 5,000-square-foot showroom, located at 315 Fred Alexander Place, on the 2nd floor, features the full range of the company’s bedding lines.


Source: Furniture Today


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