Published on : Monday, March 16, 2020
Frette x Shifman Mattresses collection collaborates with Italian luxury brand to debut new mattress range. Shifman Mattress Partners with Italian Luxury Brand Frette on Mattress Collection. The Frette x Shifman Mattresses collection features high-quality natural materials and iconic design, crafted using traditional mattress-making techniques and skill by local artisans at the Shifman factory in New Jersey.
Shifman President Bill Hammer said, “We are proud of the new exclusive Frette x Shifman collection which enhances our offering of a unique range of products that embodies the ultimate luxury sleeping experience, and unmatched comfort to benefit the overall health and wellness of our discerning customers.”
The luxury sleep collection consists of three mattresses handcrafted using high-quality natural materials, including premium cotton for all-seasons breathability, natural latex for improved spinal support, cashmere and Joma wool, hypoallergenic comfort layers, and horsehair — a breathable, durable and resilient material that has not been used in Shifman collections before this collaboration. The collection features Frette’s iconic Chains motif in an elegant color palette of milk and light beige, and accented with subtle design elements such as Across, Frette’s universal diagonal line jacquard, on side handles and the perimeter of pillowtop layers as well as 22-karat gold corner guards.
The plush mattresses have been hand-tufted with Shifman’s exclusive Sanotuft® technique, resulting in a buttonless tuft that eliminates shifting and bunching. Additionally, the mattresses feature Shifman’s signature two-sided construction, a characteristic specifically designed so the mattress can be flipped for extended comfort life and durability.
Each mattress in the collection is available with an eight-way hand-tied boxspring with extra edge support. The Riposo, which means relax in Italian, is a 12-inch cushion firm mattress retailing for $8,000. The Benessere, well-being in Italian, is a 13-inch cushion firm pillow top mattress retailing for $10,000, and exclusive to Bloomingdale’s. Sogno, Italian for dream, is a 17-inch deluxe pillow top retailing for $14,000.
“It is an exciting time at Shifman as we embark on a new collaborative endeavor with like-minded heritage luxury brand, Frette,” said Hammer. “The long-standing brand equities of integrity, craftsmanship, unparalleled quality, and attention to detail remain core philosophies of both companies making our partnership seamless. Alone we are incomparable, but together we are extraordinary.
Filippo Arnaboldi, CEO of Frette, said, “We are thrilled to further elevate the sleep experience through this new product category in partnership with Shifman Mattress Company. At Frette, we are proud to offer clients high quality products that stand the test of time in terms of style and craftsmanship. When we met with Shifman Mattress Company, we could see there was a connection of a storied history for both brands as well as a shared commitment to crafting the finest products using the best materials. The collaboration felt like a natural evolution as we begin to celebrate our 160th Anniversary.”
news source: furninfo.com