Soft-Tex unveils new launches for April 2021 Las Vegas Market

Published on : Wednesday, March 31, 2021

Soft-Tex International, Inc. soon to launch its newest product collections at its World Market Center showroom (C-1572) during Las Vegas Market week April 11th – 15th. New Serta Arctic & Icomfort by Serta Collections for Furniture Retailers

Soft-Tex will showcase new collections of top of bed accessories as part of its partnership with Serta Simmons Bedding. Products in the Serta Arctic collection will be infused with Soft-Tex’s industry-leading REACTEX climate control technology while the iComfort by Serta collection will feature Soft-Tex’s Cool Coat cooling technology. Both launches for Las Vegas Market include furniture retailer exclusive SKUs across memory foam and fiber pillows, mattress protectors, mattress pads, and accessories. Both lines will be MAP priced in accordance with Serta Simmons Bedding’s global brand strategy.

“We’re excited to partner with Serta Simmons Bedding to commercialize exciting new bedding accessories featuring the latest technological innovations in the industry with our REACTEX and Cool Coat infusions. Both product lines offer beautiful packaging and well-merchandised offerings for retailers and are a must see for any retailer, especially those carrying Serta programming,” said Chris Marsh, Soft-Tex Chief Sales and Marketing Officer.

New Dreamsmart Top of Bed Assortment

Soft-Tex’s DreamSmart assortment of mattress protection systems, luxury pillows, sheets, and accessories has been completely reimagined with updated packaging and features for 2021 featuring new launches including products featuring with Ultra-Fresh antimicrobial treatments, patent-pending skirting, 4-way stretch encasements, complete top of bed kits, and more.

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