Published on : Wednesday, August 11, 2021
Mattress manufacturer Spring Air International has announced the reintroduction of its ComfortFlex line to provide a solution for retailers looking for an aggressively priced, nationally branded bedding program. The ComfortFlex by Spring Air collection will be unveiled digitally this summer and on display during the Summer Las Vegas Market, August 22-26.
The collection will feature two models – Elements, which includes three comfort choices, and Evolution, which offers four comfort choices. Each includes a firm, a plush and a Eurotop option, while Evolution will also include a pillowtop offering.
“Our new ComfortFlex collection provides our retail partners with a mattress lineup at value price points, a segment that has become increasingly important in today’s market, as raw material price hikes continue to change the landscape of retail price points for mattresses,” said Nick Bates, president of Spring Air International. “ComfortFlex is a well-known Spring Air sub-brand that provides our retail partners with an entry-level offering for value-conscious consumers looking for mattresses priced below $799, while still providing the same quality standards that we apply to all of our brands.”
The sleep surface of each Elements mattress consists of comfort foam integrated inside the quilt. For the Elements Eurotop model, the comfort layer is ultra-comfort foam integrated into the upholstery, while for the plush and firm models, the comfort layer combines HD foams and a comfort bridge support pad, both integrated into the upholstery. The support system for each model is comprised of a Multilastic 720-coil innerspring layer, flex-edge support enhancements and select models include foam encasements.