Published on : Saturday, September 29, 2018
In an exciting new debut, veteran home furnishings retailer Ballard Designs and performance textile leader Sunbrella have partnered together to launch the retailer’s first collection of performance fabrics for indoor upholstery, featuring the timeless aesthetic of Ballard Designs and the legendary performance of Sunbrella.
BALLARD DESIGNS PERFORMANCE FABRICS BY SUNBRELLA includes more than 100 fabrics with patterns and textures ideal for interior spaces, all with Sunbrella’s legendary durability, stain resistance and ease of cleaning. Soft chenille yarns and a palette of neutrals ground the collection, while simpler yet statement-making motifs offer an aesthetic that complements the relaxed atmosphere of a home.
Sunbrella’s exceptionally soft hand, proven durability and focus on design make it the perfect choice for Ballard Designs’ first venture into indoor performance fabrics.
Kimberly Peoples, speciality accounts manager at Sunbrella, says, “Ballard Designs is known for European-inspired designs and furnishings that its customers can truly live in. This collection of Sunbrella upholstery fabrics for indoors speaks perfectly to that need for a beautiful, liveable home. BALLARD DESIGNS PERFORMANCE FABRICS BY SUNBRELLA will set the new standard for soft, luxurious fabrics inside the home.”
Ballard Designs and Sunbrella have a mutual passion for inspired design. The two companies have a long-standing partnership, beginning with Ballard Designs offering Sunbrella fabrics for outdoor living. Today, Sunbrella is the exclusive fabric for the retailer’s outdoor collection thanks to the overwhelmingly positive feedback from their customers about its robust durability. Both companies have already seen evidence that customers are responding enthusiastically to the indoor-focused collection.
Skye Westcott, SVP of Merchandising at Ballard Designs, says, “We know our customer loves design; she wants to have a home that is not only beautiful, but one that can be truly lived in. The capabilities, quality and design of the performance fabrics from Sunbrella are unmatched in the marketplace and we couldn’t be more excited to bring this to our customer.”
BALLARD DESIGNS PERFORMANCE FABRICS BY SUNBRELLA can be purchased online and in stores. The fabrics are available on hundreds of indoor furniture frames, as well as by the yard.