Published on : Wednesday, October 26, 2022
Surya plans to expand further by focusing on reviving its High Point market showroom and making it more attractive. Surya’s High Point Showroom, Showplace 4100, is undergoing another makeover as the brand prepares to showcase a significant expansion in furniture, wall decor and lighting, along with hundreds of new rug introductions. Surya’s positioning as one of the leading home furnishings lifestyle brand will be evident with visual displays throughout the showroom highlighting how Surya pieces can work together effortlessly in homes and retail settings.
“We are bringing to market a fresh merchandising concept to illustrate the breadth, depth and cohesiveness of the growing Surya product line. Our showroom has been reconfigured to accommodate experiential installations that will provide guests with endless inspiration to create, complete or transform a space,” said Surya President Satya Tiwari. He added, “With our recent expansion into furniture, we continue to solidify our position as the preferred one-stop-shop for retailers and designers to source everything needed to create beautiful spaces.”
Building on a successful launch of sofas, loungers and chairs last Spring, Surya’s new furniture features more seating options and larger-scale pieces, including dining tables, coffee tables and ottomans. Wall decor introductions include unique, statement-making art and mirrors in a variety of finishes, shapes, and sizes. Lighting introductions span multiple styles and silhouettes. And, with more than 75 new collections and hundreds of new designs, Surya’s rug assortment offers many stunning new designs in the hand-knotted, performance, texture, natural fiber and one-of-a-kind categories, among others.
A sampling of new introductions for the season follows.