Published on : Monday, March 30, 2020
Universal Furniture gears up to make most of the present situation as they prepares for virtual market. Owing to the COVID-19 outbreak, the entire market is egged to function from remote set up. Universal Furniture is preparing a virtual market for its retail and design customers this spring, set for April 22-27. Universal will adopt unique digital measures to promote the brand, launch new ideas and promoting how to stay connected while working from the security within home.
“Our products are ready, and the showroom is prepped for market, so we’re going to bring the market experience to customers via digital and social channels,” said Neil MacKenzie, director of marketing. Beginning April 22, MacKenzie and his colleagues will be launching new collections and educational programs via email, social media, live showroom walk-throughs, 360 virtual showroom tours, live Q&A sessions, new product photography and even a virtual cocktail party. A special URL has been developed to host the event.
“One of the things that our customers will miss about an in-person market is the sense of community fostered in our showroom, and we’re hoping these live sessions like the Q&A and virtual cocktail party will help provide some sense of connection,” said MacKenzie.
Universal Furniture will also deliver designer educational programs via Zoom and Instagram. On April 24, Universal also will host virtual learning sessions for designers and boutique retailers, on topics including: digital and data strategy; remote designer; influencer marketing; impact of COVID-19 on retail; digital tools; and social media planning and execution.