Published on : Tuesday, January 18, 2022
Boxed bed supplier GhostBed recently debuts its innovative six-model Venus Williams mattress range at the Winter Las Vegas market. The specific range is introduced in collaboration with the tennis superstar as well as founder as well as owner of West Palm Beach, Fla.-based interior design agency V Starr, the collection features cooling technologies to help with recovery.
“The debut of this collection is a major milestone for GhostBed,” said Marc Werner, president and chief executive officer of GhostBed. “We can’t wait to see the reaction of our customers and from the many retailers who have made appointments with us to see the full collection for the first time at the market. Retailers who floor the line can expect a huge lift to their traffic as Venus and GhostBed have a huge following across all marketing channels.”
The collection targets both direct-to-consumer and wholesale audiences. The 12-inch Legend models, created for direct to consumer, combines the FIT layer with a soy-based bio foam layer. Available as in a hybrid or all-foam design, the hybrid model features individually wrapped springs.
“When we first began designing this collection, I knew I wanted to highlight the importance of rejuvenation through a healthy night’s sleep and how it impacts daily performance,” Williams said. “We knew we had to use only the best, highest-quality materials in order to create a product that would really make a difference in someone’s life. I am so proud of what GhostBed and I have created, and I’m so excited for the collection to finally launch. I can see these mattresses in mattress retail stores across the country.”